The Get Down Coffee Co. Makes Inroads at Nordstrom NYC

Specialty coffee has a fresh face on the aisles of Nordstrom's flagship location in Manhattan. The Get Down Coffee Co., known for its cultural significance and Black-owned business status, has rolled out its flavors at the high-end retailer this February.

Behind The Get Down Coffee Co. is Houston White, whose twin passions for entrepreneurship and community resonate through his new venture. White's philosophy embeds itself in his products: creating a diverse coffee culture where variety and quality meet communal spirit.

Meet the Roasts: "Drip Drip" and "Turntables"

The brand launches with two notable flavors. "Drip Drip" is designed for those with a penchant for lighter, sweeter coffee, highlighting notes drawn from Rwandan beans processed both naturally and washed.

Alternatively, "Turntables" offers a heftier taste profile, deriving its darker tones from a blend of Brazilian and Costa Rican beans, aimed at palates favoring bolder, sweeter roasts.

Diversity Beyond the Drink

The Get Down Coffee Co. steps into an industry sometimes criticized for its lack of representation. The company aims to challenge the norm and redefine success through its offerings. Houston White describes the enterprise as more than a coffee brand but "an invitation to a movement."

The Company's Vision

The product line is a conduit for broader conversations around inclusivity in the coffee sphere. The brand is committed to an understanding that extends beyond taste to foster a truly inclusive coffee culture.

From Beans to Broader Horizons

The partnership announced with Nordstrom is notable for expanding The Get Down Coffee Co.'s retail footprint and as a delivery vehicle for the company's vision of diversity and community engagement in the often homogenized world of specialty coffee.

With the arrival of The Get Down Coffee Co.'s products on Nordstrom's shelves, including online platforms getdowncoffee.com and target.com, customers can partake in a journey that extends beyond consumption to part of a shared, communal coffee experience.